The bespoke business: why they should succeed

bespoke/bɪˈspəʊk/ . adjectiveBRITISH adjective: bespokemade for a particular customer or user. “a bespoke suit” Let me tell you something about me. I am a decidedly big bespoke customer. I like all of my services to be tailor-made to me. I will not for example go to a doctor or lawyer who will make me wait …

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Winning Customer care speaks your language

This is a twitter exchange between a concerned customer and Safaricom’s customer care – in Sheng, a Kenyan mixture of English and Swahili. The Safaricom customer care rep had an option to respond in formal language as most customer care professionals would, but he or she chose to respond in the customer’s language. This is …

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