The bespoke business: why they should succeed

bespoke/bɪˈspəʊk/ . adjectiveBRITISH adjective: bespokemade for a particular customer or user. “a bespoke suit” Let me tell you something about me. I am a decidedly big bespoke customer. I like all of my services to be tailor-made to me. I will not for example go to a doctor or lawyer who will make me wait …

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